Voiceover Pricing and Licensing Overview
 

Basic Session Fee (BSF):

For most types of voiceover work, the starting price is £275, which covers the Basic Session Fee (BSF).
This fee includes:

 

• Access to a professional recording studio with a sound isolation booth and industry-standard equipment, ensuring broadcast-quality recordings.

• Script preparation and editing/processing of audio files

• Directed sessions, where clients can listen in and provide feedback during recording via platforms such as Zoom, Source Connect, or Cleanfeed.

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The BSF typically applies to voiceovers for corporate videos, audio guides, and documentaries.
 

Usage Licensing:

In addition to the BSF, a usage license is required when the voiceover will be publicly broadcast - such as on websites or social media platforms. This is because while clients own the copyright to their script, the voiceover artist retains the rights to their performance.
 

For organic online use (e.g., your website, YouTube, social media platforms - without paid advertising), the usage fee can vary based on the size of the company and the video’s expected reach.
 

Online Advertising and Social Media Campaigns:

For online adverts (e.g., YouTube, Instagram, Facebook ads), the voiceover cost is calculated by:

 

• The £275 BSF for studio time, recording, and editing.

• An online commercial usage license, which is calculated based on the number of impressions and campaign duration.

• Licenses can be tailored to campaign size, company scale, and duration:
   

TV Advertising:

For TV campaigns, pricing includes:

The £275 BSF for recording and production.

A TV commercial usage license, calculated based on campaign scope and audience reach.
In the UK, TV reach is measured in TVRs (Television Ratings), where 1 TVR equals approximately 490,000 impressions.
A typical TV campaign involves around 400 TVRs.
Usage license terms will specify where the ad will air, on which channels, and for how long.
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Copyright & Intellectual Property
 

All prices quoted are pro-rata, and all copyrights, intellectual property rights, broadcast rights, and related rights remain with me (the artist/creator). Upon full payment of my invoice, you’ll receive the following usage license:
 

• Usage License Details:

  • You may use the work for the time period specified on my invoice. After this time, the work must not be used further unless an additional usage fee (equal to the original usage fee) is paid.

  • The work is licensed only for the specific product or service (and the platforms or mediums) listed on the invoice. Future use in other products or services is not permitted unless explicitly agreed upon.
     

• Restrictions:​

  • The license applies only to the geographical region specified on the invoice. If no region is specified, the license defaults to your company’s country of operation.

  • The license cannot be transferred to third parties (including in the event of a company sale) without my written consent.

​Revisions - Terms and Conditions
 

• Self-Directed Sessions:

  • If you won’t be listening in during the recording, I’ll send you a sample to approve or ask you to reference one of my previous projects as a guide for tone and style.

  • Once we’ve agreed on the approach, I’ll ensure you’re 100% satisfied with the final recording and will make revisions if needed.

  • If the script changes after the recording, a revision fee will apply. The fee will reflect the extent of the changes, so feel free to raise any concerns before recording begins to discuss your project in detail.
     

• Directed Sessions:

  • If you’re listening in and providing feedback during the recording, I’ll supply all recorded takes for you to choose from.
     

• Final Approval:

  • Once you’ve approved the project, I’ll send an invoice for payment.

  • Any further changes to the script or project after approval will require a new order and additional billing.

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